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Authoritative, thought-provoking, analytical and insightful content that empowers 1.3 million unique users a month
ZDNet is a full service interactive technology destination for original expert content and services. Our dedicated team of online editors, reporters and industry experts provide invaluable perspective and resources for UK technology decision makers determined to gain an edge in business. And our IT-centric approach enables us to provide our business audience with critical news, analysis and insight into key technology products and issues that fuel business success.
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Target Audience
- Technology decision makers in small, medium and large-size companies
- IT managers and Business Decision Makers who use and purchase technology to gain a competitive edge
- Influential users who closely follow new developments
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ZDNet UK User Survey, October 2002 (conducted by AC Nelson)
Employment status & position at work :
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Executive management (CEO, Chairman, President, Owner) |
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12% |
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Senior Management (Senior VP, VP, General Manager, Division Head) |
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8% |
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Management (net) |
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61% |
Primary job function/Primary business sector activity :
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44% employed users are computer professionals |
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39% work in a Computer/Web related industry |
Company size :
- 31% of employed ZDNet UK users work at companies with < 100 employees worldwide. 18% have 100-999 and 40% have +1000 employees worldwide
- 50% of employed ZDNet UK users have < 100 employees at their work location. 32% have 100-999 and 16% have +1000 at their location.
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Involvement in computer related purchasing decisions at work :
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Suggest products for consideration |
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72% |
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Determine need for products |
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69% |
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Recommend products and/or brands |
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64% |
Hardware products & services would be involved in purchasing decision at work in the next 12 months :
- 81% of employed ZDNet UK users will be involved in purchasing decisions for hardware and/or software products in the next 12 months
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For full demographic results, please contact a member of the sales team
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Proven, innovative, lead generation and brand marketing
When you choose ZDNet as your marketing partner, you are marketing to a loyal, high-value and responsive audience in a trusted and highly informative environment. An environment designed to guide companies and individuals through the decision making process of product and service selection. In summary, you gain significant reach into influential business and IT audiences at critical stages of their IT decision making process. In addition, you are able to take advantage of innovative messaging programs that leverage the user's mindset and the Internet's huge potential to accelerate purchasing.
For details on ZDNet's extensive range of marketing solutions, plus access to the "Creative Ad Gallery", please contact a member of the sales team.
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Contacts
UK Sales :
Suzie Daniels
Sales and Marketing Director
Tel : 020 7903 6075
suzie.daniels@zdnet.co.uk
Stephen Webb
Senior Account Manager
Tel : 020 7903 6071
stephen.webb@zdnet.co.uk
Parbinder Dhariwal
Senior Account Manager
Tel : 020 7903 6041
parbinder.dhariwal@zdnet.co.uk
European Network Sales :
Suzie Daniels
Sales and Marketing Director
Tel : 020 7903 6075
suzie.daniels@zdnet.co.uk
Commercial :
Geoff Inns
Business Development Manager EMEA
Tel : 020 7903 6919
eubizdev@cnet.co.uk
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